{"id":7111,"date":"2021-08-19T09:00:30","date_gmt":"2021-08-19T13:00:30","guid":{"rendered":"https:\/\/dvsnightingstg.wpenginepowered.com\/?p=7111"},"modified":"2021-08-19T09:08:39","modified_gmt":"2021-08-19T13:08:39","slug":"designing-a-data-visualization-logo","status":"publish","type":"post","link":"https:\/\/nightingaledvs.com\/designing-a-data-visualization-logo\/","title":{"rendered":"Designing a Data Visualization Logo"},"content":{"rendered":"\n

Viz For Social Good began as a passion project (like many a great endeavour) from our founder Chloe Tseng in 2016. She felt that whereas at the time there were many ways for data visualisation practitioners to learn and share their work in the online community, there were not so many opportunities to make a difference.  By identifying and liaising with non-profit organisations who could benefit from data visualisation assistance and enrolling a number of volunteer contributors initially from the Tableau community, it quickly developed through 2017 into a thriving community, winning an Information Is Beautiful award for best Community Visualisation Project<\/a> in the same year. <\/p>\n\n\n\n

Since then, we have grown to an international community of volunteers who have helped many mission-driven non-profit organisations around the world to understand their data – by creating data visualisations using either public data or specific data provided by the non-profit in question. Into 2021, we have continued to expand with over 4,000 people registered with the organisation, including a passionate core of regular visualisation volunteers, all excited about harnessing the power of data visualisation for social change.<\/p>\n\n\n\n

This growth eventually meant that the journey of developing our identity, which began as a hashtag (#vizforsocialgood<\/strong>) before becoming a website (https:\/\/vizforsocialgood.com<\/a>), had gotten to a stage where a more formal branding was needed for our organisation. After all, as we continued towards official non-profit status, it became clear that we didn\u2019t have a true logo. We did have a familiar \u201clook,\u201d albeit one that was little more than using the Brandon Grotesque font to stylize our group\u2019s name. <\/p>\n\n\n\n

\"viz
Our Former VFSG Hashtag Branding<\/figcaption><\/figure><\/div>\n\n\n\n

Granted, that has a certain amount of familiarity to it (it adorns our T-shirts!), but how did we take the next step and go through the process of designing and adopting a logo?<\/p>\n\n\n\n

There were a few key considerations we had when devising our logo:<\/p>\n\n\n\n