{"id":4886,"date":"2019-12-02T03:25:06","date_gmt":"2019-12-02T03:25:06","guid":{"rendered":"https:\/\/dvsnightingstg.wpenginepowered.com\/?p=4886"},"modified":"2021-06-07T18:18:47","modified_gmt":"2021-06-07T22:18:47","slug":"how-to-create-a-b2b-dashboard","status":"publish","type":"post","link":"https:\/\/nightingaledvs.com\/how-to-create-a-b2b-dashboard\/","title":{"rendered":"How To Create a B2B Dashboard"},"content":{"rendered":"\r\n

What is a dashboard?<\/h2>\r\n\r\n\r\n\r\n

A dashboard is a view of carefully selected information. In cars, it is a visualization of our speed, the oil and fuel level, and other important information to steer the vehicle. Of course, in newer cars, we might have a lot more information on the dashboard.<\/p>\r\n\r\n\r\n\r\n

Why do we use dashboards? There are several reasons, which we can boil down to three points:<\/p>\r\n\r\n\r\n\r\n

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  1. We want to see the big picture.<\/li>\r\n
  2. We want to focus on specific metrics or pieces of information that are important to our business.<\/li>\r\n
  3. We want to be able to deep dive into the information so that we can see what action needs to be taken.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
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    A dashboard is a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen so the information can be monitored at a glance. \u2014 Stephen Few<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

    What does a B2B dashboard show?<\/h2>\r\n\r\n\r\n\r\n

    This depends on a lot of different factors. But most importantly, a dashboard shows what is important to your business or department. Because what is important to me might not be important to you.<\/p>\r\n\r\n\r\n\r\n

    Know your audience<\/h2>\r\n\r\n\r\n\r\n

    To communicate in the best way possible, one needs to know their audience. Turning it down a notch might seems like losing what you are trying to communicate. However, by thinking in simple terms, nothing will be lost as long as you are still true to the complexity of the problem.<\/p>\r\n\r\n\r\n\r\n

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    \u201cSimplicity is not the opposite of complexity: complexity is a fact of the world, whereas simplicity is in the mind.\u201c \u2014Stephen Few,\u00a0Simplicity vs. Complexity: Designing Goals<\/a><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

    Knowing to whom you are speaking is knowing your audience. Of course, we are talking about communicating data, and therefore who will read this data you\u2019re presenting. But when communicating data, there are many factors to take into account. Where the good consultant would say, \u201cProblem, consequence, solution,\u201d we can take it down a notch. I think most of this can be answered by asking:<\/p>\r\n\r\n\r\n\r\n