{"id":24131,"date":"2025-08-26T11:09:41","date_gmt":"2025-08-26T15:09:41","guid":{"rendered":"https:\/\/dvsnightingstg.wpenginepowered.com\/?p=24131"},"modified":"2025-08-26T11:09:45","modified_gmt":"2025-08-26T15:09:45","slug":"what-your-new-york-neighborhood-says-about-you","status":"publish","type":"post","link":"https:\/\/nightingaledvs.com\/what-your-new-york-neighborhood-says-about-you\/","title":{"rendered":"What your New York Neighborhood Says About You (Backed by Data)"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Cross between New York City neighborhoods and you\u2019ll be transported. Parents crowd Park Slope\u2019s stroller-lined streets, where the <a href=\"https:\/\/furmancenter.org\/neighborhoods\/view\/park-slope-carroll-gardens#demographics\" target=\"_blank\" rel=\"noreferrer noopener\">child-to-adult ratio is rising<\/a>\u2013defying citywide trends in other affluent areas. Earlier waves of immigration shaped a historically Polish Greenpoint, while Jackson Heights\u2019 Middle Eastern and Indian communities contribute to Queens\u2019 reputation as a culinary melting pot. Novelist Hisham Matar captures this feeling in <a href=\"https:\/\/www.goodreads.com\/book\/show\/127488823-my-friends\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My Friends<\/em><\/a>, romanticizing London as a city of \u201cdistinctions and barriers, where, between one street and the next, the entire world can be remade.\u201d<\/p>\n\n\n\n<p>In metropolises, <a href=\"https:\/\/press.uchicago.edu\/ucp\/books\/book\/chicago\/G\/bo5514383.html\" target=\"_blank\" rel=\"noreferrer noopener\">socioeconomics, demographics, and the built environment shape geographic identity<\/a>\u2013even stepping across neighborhoods can feel like \u201cthe entire world [has been] remade.\u201d In 2015, researchers also found that <a href=\"https:\/\/www.pnas.org\/doi\/10.1073\/pnas.1415800112\" target=\"_blank\" rel=\"noreferrer noopener\">personality traits vary geographically across Greater London<\/a>. Big Five personality traits, the most clinically accepted framework for understanding personality, clustered across neighborhoods and by proximity to the city center. These results beg the question, does New York, too, vary geographically in personality type?<\/p>\n\n\n\n<p>To test this theory, I recreated the <a href=\"https:\/\/www.bbc.com\/news\/magazine-31816926\">BBC London survey<\/a> and shared it across every NYC neighborhood subreddit. Curiosity alone drove more than 2,500 people to take the survey, resulting in enough data to surface early insights.\u00a0These results revealed two key takeaways:\u00a0 (1) neighborhood personalities differ significantly from the citywide average and (2) neighborhoods are distinct from one another\u2013though more data is needed to sharpen the picture. New Yorkers can <a href=\"https:\/\/big5nyc.typeform.com\/big5nyc\" target=\"_blank\" rel=\"noreferrer noopener\">see their results by taking the survey<\/a> now.<\/p>\n\n\n\n<div class=\"flourish-embed flourish-map\" data-src=\"visualisation\/24593582?2002742\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/public.flourish.studio\/visualisation\/24593582\/thumbnail\" width=\"100%\" alt=\"map visualization\" \/><\/noscript><\/div>\n\n\n\n<p>The above map shows the correlation between NYC neighborhoods,&nbsp; Big Five personality traits, and life satisfaction, with color signifying how far a neighborhood\u2019s traits differ from the citywide mean. Note that (1) some, but not all, of these differences are statistically significant, and (2) the results may shift as the dataset becomes more complete. This early evidence encourages me to continue filling out the map.<\/p>\n\n\n\n<p>When used ethically, data like this has a wide range of applications from location-based marketing, retail site selection, or even building a StreetEasy competitor that connects people with neighborhoods based on personality.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>I\u2019m keeping the <a href=\"https:\/\/big5nyc.typeform.com\/big5nyc\" target=\"_blank\" rel=\"noreferrer noopener\">survey open<\/a> and actively seeking more responses. You can check back here to see how the results evolve over time.<\/em><\/p>\n<div class=\"cats\"><span class=\"cats__title\">Categories<\/span><a href=\"https:\/\/nightingaledvs.com\/.\/community\/\" rel=\"category tag\">Community<\/a><\/div><div class=\"tags\"><div class=\"tags__title\">Tags<\/div><a href=\"https:\/\/nightingaledvs.com\/tag\/charts\/\" rel=\"tag\">Charts<\/a><a href=\"https:\/\/nightingaledvs.com\/tag\/data-visualization\/\" rel=\"tag\">Data Visualization<\/a><a href=\"https:\/\/nightingaledvs.com\/tag\/maps\/\" rel=\"tag\">Maps<\/a><a href=\"https:\/\/nightingaledvs.com\/tag\/research\/\" rel=\"tag\">research<\/a><a href=\"https:\/\/nightingaledvs.com\/tag\/survey-findings\/\" rel=\"tag\">survey findings<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Cross between New York City neighborhoods and you\u2019ll be transported. Parents crowd Park Slope\u2019s stroller-lined streets, where the child-to-adult ratio is rising\u2013defying citywide trends in..<\/p>\n","protected":false},"author":134,"featured_media":24161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"index","bgseo_robots_follow":"follow","cybocfi_hide_featured_image":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[77],"tags":[166,35,22,478,380],"class_list":["post-24131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","tag-charts","tag-data-visualization","tag-maps","tag-research","tag-survey-findings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What your New York Neighborhood Says About You (Backed by Data) | Nightingale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nightingaledvs.com\/what-your-new-york-neighborhood-says-about-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What your New York Neighborhood Says About You (Backed by Data) - Nightingale\" \/>\n<meta property=\"og:description\" content=\"Cross between New York City neighborhoods and you\u2019ll be transported. 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