{"id":10293,"date":"2022-02-03T09:00:00","date_gmt":"2022-02-03T14:00:00","guid":{"rendered":"https:\/\/dvsnightingstg.wpenginepowered.com\/?p=10293"},"modified":"2022-02-02T08:24:22","modified_gmt":"2022-02-02T13:24:22","slug":"effective-data-visualizations-should-focus-on-narrative-not-numbers","status":"publish","type":"post","link":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/","title":{"rendered":"Effective Data Visualizations Should Focus on Narrative, Not Numbers"},"content":{"rendered":"\n

Data visualization is an incredibly powerful tool \u2014 but too often, it\u2019s underutilized or simply misused by brands and other organizations. That\u2019s not just because people make poor design choices, with over complicated graphs or cluttered layouts. It\u2019s also because we, as dataviz specialists, too often lose sight of the true goal of our data visualizations. <\/p>\n\n\n\n

Dataviz professionals are known for getting excited about the intricacies of charts, fonts, and color schemes, or for getting into heated disputes about the pros and cons of pie charts, 3D graphics, and other visualization tools. What we aren\u2019t<\/em> necessarily known for, though, is telling compelling stories. That\u2019s a problem, because while raw information \u2014 no matter how well it\u2019s packaged and displayed \u2014 is soon forgotten, an effectively told story <\/em>can grab people\u2019s attention, change their outlook, compel them to action, and linger in their memory for weeks or months to come.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

As we in the dataviz community look to 2022, then, it\u2019s time to commit to making some changes. There will always be a place for obsessing over design details, and making numbers come to life with impactful visualizations. But we also need to remember the big picture, and commit to using all our dataviz skills and design savvy to foreground and amplify the power of the stories that our data tells. <\/p>\n\n\n\n

What does that mean in practice? Here are four ways that dataviz teams can start putting storytelling front and center: <\/p>\n\n\n\n

1. Narrative, not just numbers <\/h2>\n\n\n\n

You can use a pie chart to show that you bought a dozen apples, of which seven were rotten, with admirable clarity. But imagine how much more vividly you can communicate those facts if you turn it into a narrative: \u201cImagine my horror when I bit into the luscious-looking apple and found that it was rotten! Not once, but again, and again, until seven brown, mushy apples lay discarded in the trash.\u201d <\/p>\n\n\n\n

Narrative is powerful because it can create urgency and instil simple information with visceral energy \u2014 it gives a sense of the stakes, and an emotional connection to the data underlying the story. That\u2019s important because people don\u2019t typically think in terms of information; they think (and, just as importantly, make decisions) based on how they feel<\/em> about information. Your job, as a dataviz storyteller, is to use your skills to forge those emotional connections \u2014 and that starts with understanding and prioritizing the narrative, not just the numbers. <\/p>\n\n\n\n

2. One graph, one story <\/h2>\n\n\n\n

Of course, that doesn\u2019t mean every narrative needs to be crafted with words. We\u2019re in the data visualization<\/em> business, after all! But the graphs and charts you create should be designed with a story in mind \u2014 and that means making sure each graph or chart you present has a clear viewpoint and single clear narrative. After all, the goal of a data visualization isn\u2019t to present all<\/em> the data you have available. It\u2019s to present the right <\/em>data, in the right <\/em>way, to communicate a single compelling message. <\/p>\n\n\n\n\n\n

To see why this matters, consider a pie chart: if you keep things simple, and offer up a chart with just two categories \u2014 \u201cPeople who love pie charts\u201d and \u201cPeople who hate pie charts,\u201d say \u2014 then you can use that chart to tell a clear story. Start adding in more <\/em>categories \u2014 \u201cPeople who eat pie\u201d and \u201cPeople who can remember pi to sixteen decimal places,\u201d for instance \u2014 and you\u2019ll only confuse things. Staying focused is usually the best way to tell an effective story.<\/p>\n\n\n\n

3. Less is more<\/h2>\n\n\n\n

Once you\u2019ve figured out the story you\u2019re trying to tell, and managed to avoid throwing all <\/em>the data you have into the mix, the next step is to pare things back even further. All those charts and fancy design features might look pretty \u2014 but are they making the story more compelling, or just cluttering things up? Remember, the goal isn\u2019t to show what a great designer you are \u2014 it\u2019s to tell the story in the most effective way possible.<\/p>\n\n\n\n

That might mean jettisoning a beloved 3D bar chart, and opting for a simpler, cleaner line graph that ultimately does a better job of communicating the story at hand. It might mean using a more vivid color scheme, rather than aesthetically pleasing pastels, so that casual readers can quickly grasp the most salient facts. Above all, it means being willing to kill your darlings<\/a>, and to purge your dataviz of anything that doesn\u2019t directly and effectively serve the story you\u2019re trying to tell.<\/p>\n\n\n\n

4. Persuade, don\u2019t tell<\/h2>\n\n\n\n

A key step toward data storytelling is the realization that our job as dataviz pros isn\u2019t just to tell<\/em> people things \u2014 it\u2019s to persuade<\/em> them of a particular viewpoint. The raw data is simply a collection of facts: if our goal were merely to transmit those facts, we could simply display a table listing columns of numbers. The magic happens when we start interpreting those numbers, shaping them into stories, and persuading people of the power of our point of view.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

This requires a bit of a shift in mindset: many dataviz pros see themselves as neutral intermediaries between the data and the reader. I\u2019d argue that to truly serve both the data and the reader, dataviz specialists need to take a more editorial approach. <\/p><\/blockquote><\/figure>\n\n\n\n

It\u2019s our job not merely to repackage data, but rather to understand why the data matters in the first place, and to reveal the powerful stories that lie beneath the numbers. Have confidence in the value of your viewpoint, and work to convince rather than merely to inform.<\/p>\n\n\n\n

Serve the story<\/h2>\n\n\n\n

The key insight here is that data visualizations are storytelling tools \u2014 so as dataviz specialists, we need to become the best storytellers we can be. That doesn\u2019t mean putting our design knowhow on the backburner, but rather putting our design skills in the service of the narratives we put forward, and making our storytelling as efficient and as effective as possible. <\/p>\n\n\n\n

Done right, data storytelling doesn\u2019t just inform: it reshapes the way that customers, colleagues, employees, and decision-makers understand their world. With effective storytelling, data becomes more than just numbers: it becomes a way to convince, persuade, inspire, and incite to action. That\u2019s something we should all aspire to \u2014 so let\u2019s step up, and put storytelling at the center of our dataviz strategies in the coming year.<\/p>\n

Categories<\/span>Business Intelligence<\/a> How To<\/a> Topics in Dataviz<\/a><\/div>
Tags<\/div>Business Intelligence<\/a>communication<\/a>data storytelling<\/a>Data Visualization<\/a>How To<\/a>narrative<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Data visualization is an incredibly powerful tool \u2014 but too often, it\u2019s underutilized or simply misused by brands and other organizations. That\u2019s not just because people..<\/p>\n","protected":false},"author":131,"featured_media":10295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"index","bgseo_robots_follow":"follow","cybocfi_hide_featured_image":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[72,63,48],"tags":[173,324,204,35,141,442],"class_list":["post-10293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","category-how-to","category-topics-in-dv","tag-business-intelligence","tag-communication","tag-data-storytelling","tag-data-visualization","tag-how-to","tag-narrative"],"yoast_head":"\nEffective Data Visualizations Should Focus on Narrative, Not Numbers | Nightingale<\/title>\n<meta name=\"description\" content=\"Done right, data storytelling reshapes the way that customers, colleagues, employees, and decision-makers understand their world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective Data Visualizations Should Focus on Narrative, Not Numbers - Nightingale\" \/>\n<meta property=\"og:description\" content=\"Done right, data storytelling reshapes the way that customers, colleagues, employees, and decision-makers understand their world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/\" \/>\n<meta property=\"og:site_name\" content=\"Nightingale\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-03T14:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nightingaledvs.com\/wp-content\/uploads\/2022\/02\/Header-image-1024x766.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"766\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Charles Miglietti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Miglietti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/\"},\"author\":{\"name\":\"Charles Miglietti\",\"@id\":\"https:\/\/nightingaledvs.com\/#\/schema\/person\/94536741a0e94fa5c048b75e481a2767\"},\"headline\":\"Effective Data Visualizations Should Focus on Narrative, Not Numbers\",\"datePublished\":\"2022-02-03T14:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/\"},\"wordCount\":1106,\"publisher\":{\"@id\":\"https:\/\/nightingaledvs.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/02\/Header-image.png?fit=1578%2C1180&ssl=1\",\"keywords\":[\"Business Intelligence\",\"communication\",\"data storytelling\",\"Data Visualization\",\"How To\",\"narrative\"],\"articleSection\":[\"Business Intelligence\",\"How To\",\"Topics in Dataviz\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/\",\"url\":\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/\",\"name\":\"Effective Data Visualizations Should Focus on Narrative, Not Numbers - Nightingale\",\"isPartOf\":{\"@id\":\"https:\/\/nightingaledvs.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/02\/Header-image.png?fit=1578%2C1180&ssl=1\",\"datePublished\":\"2022-02-03T14:00:00+00:00\",\"description\":\"Done right, data storytelling reshapes the way that customers, colleagues, employees, and decision-makers understand their world.\",\"breadcrumb\":{\"@id\":\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/02\/Header-image.png?fit=1578%2C1180&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/02\/Header-image.png?fit=1578%2C1180&ssl=1\",\"width\":1578,\"height\":1180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nightingaledvs.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Effective Data Visualizations Should Focus on Narrative, Not Numbers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nightingaledvs.com\/#website\",\"url\":\"https:\/\/nightingaledvs.com\/\",\"name\":\"Nightingale\",\"description\":\"The Journal of the Data Visualization Society\",\"publisher\":{\"@id\":\"https:\/\/nightingaledvs.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nightingaledvs.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nightingaledvs.com\/#organization\",\"name\":\"Nightingale\",\"url\":\"https:\/\/nightingaledvs.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nightingaledvs.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/05\/logoDVS-5.png?fit=1988%2C454&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/05\/logoDVS-5.png?fit=1988%2C454&ssl=1\",\"width\":1988,\"height\":454,\"caption\":\"Nightingale\"},\"image\":{\"@id\":\"https:\/\/nightingaledvs.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/nightingaledvs.com\/#\/schema\/person\/94536741a0e94fa5c048b75e481a2767\",\"name\":\"Charles Miglietti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nightingaledvs.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/dvsnightingale.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/Charles-Miglietti-CEO-Toucan-Toco.jpeg\",\"contentUrl\":\"https:\/\/dvsnightingale.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/Charles-Miglietti-CEO-Toucan-Toco.jpeg\",\"caption\":\"Charles Miglietti\"},\"description\":\"Charles Miglietti is the CEO and co-founder of modern BI platform Toucan Toco. He was previously an R&D engineer at Apple and a software engineer at Withings.\",\"sameAs\":[\"http:\/\/toucantoco.com\"],\"url\":\"https:\/\/nightingaledvs.com\/author\/charles-miglietti\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Effective Data Visualizations Should Focus on Narrative, Not Numbers | Nightingale","description":"Done right, data storytelling reshapes the way that customers, colleagues, employees, and decision-makers understand their world.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/","og_locale":"en_US","og_type":"article","og_title":"Effective Data Visualizations Should Focus on Narrative, Not Numbers - Nightingale","og_description":"Done right, data storytelling reshapes the way that customers, colleagues, employees, and decision-makers understand their world.","og_url":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/","og_site_name":"Nightingale","article_published_time":"2022-02-03T14:00:00+00:00","og_image":[{"width":1024,"height":766,"url":"https:\/\/nightingaledvs.com\/wp-content\/uploads\/2022\/02\/Header-image-1024x766.png","type":"image\/png"}],"author":"Charles Miglietti","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Charles Miglietti","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#article","isPartOf":{"@id":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/"},"author":{"name":"Charles Miglietti","@id":"https:\/\/nightingaledvs.com\/#\/schema\/person\/94536741a0e94fa5c048b75e481a2767"},"headline":"Effective Data Visualizations Should Focus on Narrative, Not Numbers","datePublished":"2022-02-03T14:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/"},"wordCount":1106,"publisher":{"@id":"https:\/\/nightingaledvs.com\/#organization"},"image":{"@id":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/02\/Header-image.png?fit=1578%2C1180&ssl=1","keywords":["Business Intelligence","communication","data storytelling","Data Visualization","How To","narrative"],"articleSection":["Business Intelligence","How To","Topics in Dataviz"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/","url":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/","name":"Effective Data Visualizations Should Focus on Narrative, Not Numbers - Nightingale","isPartOf":{"@id":"https:\/\/nightingaledvs.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#primaryimage"},"image":{"@id":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/02\/Header-image.png?fit=1578%2C1180&ssl=1","datePublished":"2022-02-03T14:00:00+00:00","description":"Done right, data storytelling reshapes the way that customers, colleagues, employees, and decision-makers understand their world.","breadcrumb":{"@id":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#primaryimage","url":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/02\/Header-image.png?fit=1578%2C1180&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/02\/Header-image.png?fit=1578%2C1180&ssl=1","width":1578,"height":1180},{"@type":"BreadcrumbList","@id":"https:\/\/nightingaledvs.com\/effective-data-visualizations-should-focus-on-narrative-not-numbers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nightingaledvs.com\/"},{"@type":"ListItem","position":2,"name":"Effective Data Visualizations Should Focus on Narrative, Not Numbers"}]},{"@type":"WebSite","@id":"https:\/\/nightingaledvs.com\/#website","url":"https:\/\/nightingaledvs.com\/","name":"Nightingale","description":"The Journal of the Data Visualization Society","publisher":{"@id":"https:\/\/nightingaledvs.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nightingaledvs.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nightingaledvs.com\/#organization","name":"Nightingale","url":"https:\/\/nightingaledvs.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nightingaledvs.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/05\/logoDVS-5.png?fit=1988%2C454&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/05\/logoDVS-5.png?fit=1988%2C454&ssl=1","width":1988,"height":454,"caption":"Nightingale"},"image":{"@id":"https:\/\/nightingaledvs.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/nightingaledvs.com\/#\/schema\/person\/94536741a0e94fa5c048b75e481a2767","name":"Charles Miglietti","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nightingaledvs.com\/#\/schema\/person\/image\/","url":"https:\/\/dvsnightingale.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/Charles-Miglietti-CEO-Toucan-Toco.jpeg","contentUrl":"https:\/\/dvsnightingale.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/Charles-Miglietti-CEO-Toucan-Toco.jpeg","caption":"Charles Miglietti"},"description":"Charles Miglietti is the CEO and co-founder of modern BI platform Toucan Toco. He was previously an R&D engineer at Apple and a software engineer at Withings.","sameAs":["http:\/\/toucantoco.com"],"url":"https:\/\/nightingaledvs.com\/author\/charles-miglietti\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/02\/Header-image.png?fit=1578%2C1180&ssl=1","jetpack-related-posts":[{"id":11582,"url":"https:\/\/nightingaledvs.com\/starting-out-in-data-visualization-today\/","url_meta":{"origin":10293,"position":0},"title":"Starting Out in Data Visualization Today","author":"Amanda Makulec","date":"August 2, 2022","format":false,"excerpt":"My career path in data visualization might best be described as meandering.\u00a0 I started as a public health analyst, writing reports and web content for the USAID Global Health Bureau as a contractor. I \u2018discovered\u2019 data visualization as a field in 2012 when I was attending the Strata conference, and\u2026","rel":"","context":"In "Business Intelligence"","block_context":{"text":"Business Intelligence","link":"https:\/\/nightingaledvs.com\/.\/topics-in-dv\/business-intelligence\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/06\/Starting-in-Data-Viz.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/06\/Starting-in-Data-Viz.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/06\/Starting-in-Data-Viz.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/06\/Starting-in-Data-Viz.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2022\/06\/Starting-in-Data-Viz.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5126,"url":"https:\/\/nightingaledvs.com\/why-we-find-joy-and-value-in-creating-data-visualization\/","url_meta":{"origin":10293,"position":1},"title":"Why We Find Joy and Value in Creating Data Visualizations","author":"Alexandra Khoo","date":"August 28, 2019","format":false,"excerpt":"I don\u2019t know about you, but when something piques my interest \u2014 TV tropes, color theory, the life-changing magic of tidying up, anything \u2014 I have to wrap my mind around the \u201cshape\u201d of the related knowledge. I get sucked into reading (or listening to) whatever I can about the\u2026","rel":"","context":"In "All Stories"","block_context":{"text":"All Stories","link":"https:\/\/nightingaledvs.com\/.\/topics-in-dv\/all-stories\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/06\/1_WGGf7GMGWYQ50HmZk0g1Bw.png?fit=1200%2C1189&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/06\/1_WGGf7GMGWYQ50HmZk0g1Bw.png?fit=1200%2C1189&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/06\/1_WGGf7GMGWYQ50HmZk0g1Bw.png?fit=1200%2C1189&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/06\/1_WGGf7GMGWYQ50HmZk0g1Bw.png?fit=1200%2C1189&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/06\/1_WGGf7GMGWYQ50HmZk0g1Bw.png?fit=1200%2C1189&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8448,"url":"https:\/\/nightingaledvs.com\/review-a-guided-virtual-tour-of-data-visualization-and-the-modern-imagination\/","url_meta":{"origin":10293,"position":2},"title":"REVIEW: A Guided Virtual Tour of \u2018Data Visualization and the Modern Imagination\u2019","author":"Mary Aviles","date":"October 2, 2020","format":false,"excerpt":"Like inventors, explorers, and philosophers, data visualizers have honed their craft through experimentation, abject failure, breakthrough moments, pushing boundaries, and by standing on the shoulders of their predecessors. Data visualization has long been a vehicle used to popularize complex ideas and broaden understanding. The virtual exhibit,\u00a0Data Visualization and the Modern\u2026","rel":"","context":"In "Community"","block_context":{"text":"Community","link":"https:\/\/nightingaledvs.com\/.\/community\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/10\/RJ-Exhibit-2.png?fit=1000%2C685&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/10\/RJ-Exhibit-2.png?fit=1000%2C685&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/10\/RJ-Exhibit-2.png?fit=1000%2C685&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/10\/RJ-Exhibit-2.png?fit=1000%2C685&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7831,"url":"https:\/\/nightingaledvs.com\/five-free-data-visualization-tools-for-beginners\/","url_meta":{"origin":10293,"position":3},"title":"Five Free Data Visualization Tools for Beginners","author":"Mala Deep","date":"May 19, 2021","format":false,"excerpt":"We have used data visualization in some way or other since time immemorial, from early cave paintings to today\u2019s advanced information dashboards. The human eye is drawn to colors and patterns. Our brains crave visual information. In fact, according to MIT, \u201c90% of the information transmitted to our brains is\u2026","rel":"","context":"In "How To"","block_context":{"text":"How To","link":"https:\/\/nightingaledvs.com\/.\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/09\/Free-Tools.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/09\/Free-Tools.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/09\/Free-Tools.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/09\/Free-Tools.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/09\/Free-Tools.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":20605,"url":"https:\/\/nightingaledvs.com\/recreating-historical-dataviz-three-tricks-i-learned-in-the-du-bois-data-visualization-challenge\/","url_meta":{"origin":10293,"position":4},"title":"Recreating Historical Dataviz: Three Tricks I Learned In The Du Bois Data Visualization Challenge","author":"Kristin Baumann","date":"April 15, 2024","format":false,"excerpt":"With the analogy of a client project, I wanted to deliver the recreations as close to the original as possible using my tools of choice (D3.js and Svelte).","rel":"","context":"In "Design"","block_context":{"text":"Design","link":"https:\/\/nightingaledvs.com\/.\/topics-in-dv\/design\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2024\/03\/Cover-2.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2024\/03\/Cover-2.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2024\/03\/Cover-2.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2024\/03\/Cover-2.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2024\/03\/Cover-2.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6921,"url":"https:\/\/nightingaledvs.com\/highlights-from-the-dvs-accessibility-fireside-chat\/","url_meta":{"origin":10293,"position":5},"title":"Highlights from the DVS Accessibility Fireside Chat","author":"Amy Cesal","date":"August 6, 2021","format":false,"excerpt":"On July 28, 2021, the Data Visualization Society hosted a Fireside Chat to discuss accessibility in data visualization. I moderated a panel of community members who represented a wealth of diverse perspectives. The panelists were: Frank Elavsky, Data Visualization and Accessibility Design Systems Engineer; Sarah L. Fossheim, Multidisciplinary Developer and\u2026","rel":"","context":"In "Community"","block_context":{"text":"Community","link":"https:\/\/nightingaledvs.com\/.\/community\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-05-at-16.40.38.png?fit=1200%2C517&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-05-at-16.40.38.png?fit=1200%2C517&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-05-at-16.40.38.png?fit=1200%2C517&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-05-at-16.40.38.png?fit=1200%2C517&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/nightingaledvs.com\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-05-at-16.40.38.png?fit=1200%2C517&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/pd2dsI-2G1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nightingaledvs.com\/wp-json\/wp\/v2\/posts\/10293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nightingaledvs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nightingaledvs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nightingaledvs.com\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/nightingaledvs.com\/wp-json\/wp\/v2\/comments?post=10293"}],"version-history":[{"count":0,"href":"https:\/\/nightingaledvs.com\/wp-json\/wp\/v2\/posts\/10293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nightingaledvs.com\/wp-json\/wp\/v2\/media\/10295"}],"wp:attachment":[{"href":"https:\/\/nightingaledvs.com\/wp-json\/wp\/v2\/media?parent=10293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nightingaledvs.com\/wp-json\/wp\/v2\/categories?post=10293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nightingaledvs.com\/wp-json\/wp\/v2\/tags?post=10293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}